Who we are

Founded by someone who's been behind the chair.

(and still is.)

StationFlow HQ is changing your beauty business for the better.

Hey, I'm Rae. ๐Ÿ‘‹

I'm the CEO of StationFlow HQ, and I am so excited to work with you.

I wanted to build the new industry standard for software that actually works - and does some cool shit, too.

I've been a beauty pro since 2018, and I have spent a lot of that time using software that was a pain for both myself and my clients. Other beauty pros I know have also felt this way, and I wanted to change that.

Rae Stanton, founder of StationFlow HQ

I wanted tools that understood how I work and how fellow pros work. Plus, the tools I dreamed of having but never had.


I have spent close to a decade educating and growing people. I wanted this to be a crucial part of this platform too.

Rae Stanton founder ยท master colorist

Our values

Your call

The app informs. You decide.

Every suggestion comes with a reason - and something you can say no to. Tools that arm your judgement, not replace it.

No overwrites

Nothing gets erased

Every price change and every adjustment stays knowable after the fact. Your business needs a memory, not just a database.

Real experience

Built by someone who's done the work

Not a large corporation guessing at what beauty professionals need. Every feature comes from someone who's actually stood behind the chair.

Get in the Flow.

Keep your business growing with you.

Run your business with less mental overhead, stay closer to your clients, and make more room for the work that helps your business grow.


Sign up for our mailing list and you'll be invited as soon as the doors open.

Get Early Access โ†’

Built for independent beauty professionals, by a beauty professional.

Beta access

Join the beta.

We'll be in touch the moment the doors open.